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Text / Challenges facing the Coca-Cola Company in the nineteen-nineties

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Title
Challenges facing the Coca-Cola Company in the nineteen-nineties
Creator
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
Peter Drucker's consulting report for the Coca-Cola Company that was submitted in 1992 December. The report contains revisions.
Type
text
Format
application/pdf
Identifier
dac01268.pdf
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/3583
Language
English
Subject
Coca-Cola Company
Consultants
Japan
Mexico
Management
Marketing
Distributors (Commerce)
Branding (Marketing)
Advertising
Information literacy
Business enterprises
Source
Copy of report: Challenges Facing the Coca-Cola Company in the Nineteen-Nineties; Drucker Archives; Box 35 Speeches, Lists, Notes, Reports, Other Manuscript; Folder 51 Coca Cola Consulting Report, December 1992; 56 pages
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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