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TV watchers
Alternative Title
Valley Times Photo Collection
This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Date Created and/or Issued
Contributing Institution
Los Angeles Public Library
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at for additional information.
Photograph was edited for publication purposes
Elton H. Rule was born in Stockton, California on June 13, 1916. He was a local television executive in Los Angeles before moving up the ranks to become president of the American Broadcasting Company (ABC). He is credited with greatly expanding the network's ratings and revenue during his tenure, from 1972-1983. He died in Beverly Hills, California on May 5, 1990.
Photograph caption dated June 21, 1965 reads "It pays to watch television. Terry D. Nelson, El Rancho High, and Mark S. Reynolds, Chatsworth High, (right) can testify. Shown here the pair are accepting checks for $500 each from Elton H. Rule, vice president and general manager of KABC-TV. The awards were for outstanding work in the television station's high school TV vocational guidance clinic which accepts 400 students each year."
1 photographic print :b&w ;21 x 26 cm.
Photographic prints
Valley Times Collection
Rule, Elton H.--(Elton Hoerl),--1916-1990
KABC-TV (Television station : Hollywood, Los Angeles, Calif.)--Employees
Men--California--Los Angeles
Teenage boys--California--Los Angeles
Television producers and directors--United States
High school students--California--Los Angeles
Award winners--California--Los Angeles
Checks--California--Los Angeles
Van Nuys (Los Angeles, Calif.)
Portrait photographs
Group portraits
Valley Times Collection photographs
Time Period

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