University of Southern California Digital Library > California Historical Society Collection, 1860-1960 > "The Miracle Mile" of Wilshire Boulevard looking east from Fairfax Avenue, Los Angeles, ca.1929

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Title
"The Miracle Mile" of Wilshire Boulevard looking east from Fairfax Avenue, Los Angeles, ca.1929
Date Created and/or Issued
circa 1929
Publication Information
University of Southern California. Libraries
Contributing Institution
University of Southern California Digital Library
Collection
California Historical Society Collection, 1860-1960
Rights Information
Doheny Memorial Library, Los Angeles, CA 90089-0189
Public Domain. Release under the CC BY Attribution license--http://creativecommons.org/licenses/by/3.0/--Credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California
Send requests to address or e-mail given
USC Libraries Special Collections
specol@usc.edu
Description
Photograph of "The Miracle Mile" of Wilshire Boulevard looking east from Fairfax Avenue, Los Angeles, ca.1929. Automobiles park and drive along Wilshire which is lined by decorative trees and empty lots to the right and oil siphons with a few small commercial shop fronts to the left. Billboards and signs read "Wilshire Blvd. Frontage / High Class Income Property in this Vicinity / Hugh Evans & Co. Inc.", "Café La Boheme / Dining & Dancing", "Yellow Cab Station", "Beverly Blvd. Frontage / Third St. Frontage", "Hugh Evans & Co. Wilshire-Fairfax Tract Office", "Newmark's Mountain Grown Coffee used Exclusively by the Ambassador Hotel", and "Lassco [...] Hawaii".
Miracle Mile was a commercial strip on Wilshire from LaBrea to Fairfax avenues developed in 1921 by realator A.W. Ross who recognized that the automobile would decentralize downtown business.
Type
image
Format
2 photographs : photonegatives, b&w
21 x 26 cm.
negatives (photographic)
photographs
Identifier
chs-m426
USC-1-1-1-423 [Legacy record ID]
CHS-7136.1
http://doi.org/10.25549/chs-m426
http://thumbnails.digitallibrary.usc.edu/CHS-7136.1.jpg
Subject
Los Angeles--Streets--Wilshire
Streets
Oil wells
Roadways
Time Period
circa 1929
Place
California
Los Angeles
USA
Wilshire Boulevard
Fairfax Avenue
Source
1-12-15 [Microfiche number]
7136.1 [Accession number]
CHS-7136.1 [Call number]
California Historical Society [Contributing entity]
Relation
California Historical Society Collection, 1860-1960
Same as CHS-7136, but the street activity has changed
Title Insurance and Trust, and C.C. Pierce Photography Collection, 1860-1960
USC
chs-m265

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