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Description
Sunsweet began producing prune juice in 1934. In spite of early pessimistic views, by the 1950s prune juice manufacture was a major outlet for prunes. This label for Sunsweet Prune Juice features an illustration of a glass of juice and information on the heathly benefits of drinking prune juice. The California Prune and Apricot Growers Association was formed in March 1917 for the purpose of creating stable prices and protecting the orchardist of California. In 1918 the Association built its headquarters at the intersection of Market and San Antonio Streets in San Jose, California. The operation of the Association continued over the years with varying degree of cooperation among the growers. During the years of the Great Depression the Association persistently advocated standards of product quality and measures to achieve market stability. Eventually the Association chose the name Sunsweet as its trademark. In May 1958 the Directors chose a new name for the Association - Sunsweet Growers, Inc.
Type
image
Identifier
1E953C8E-956E-45E5-A491-786869711100 1985-95-113
Subject
Muirson Label Company Can Labels Canneries Canned foods Food industry Sunsweet Prunes California Prune and Apricot Growers Association Fruit Fruit can labels Fruit industry
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