This is a video recording of a lecture given by Peter F. Drucker on managing nonprofit institutions. Drucker discusses the diversity of community organizations, noting that their differing values influences how they are managed and how results are measured. He uses hospitals as an example, explaining that their missions can range from attracting local physicians, to patient care, to survival rate. Drucker goes on to discuss the necessity of knowing an organization’s customers, using the Girl Scouts as an example. According to Drucker, the Girl Scouts’ most important customers are the leaders, often working, childless women who find a meaningful society in the Girl Scouts. Drucker concludes his lecture by discussing the differences between community organizations and government organizations, in particular that community organizations are allowed to die. Following the lecture Drucker answers questions from the audience on the difference between social and nonprofit sectors, and what is needed in order to make effective decisions.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Nonprofit organizations Lecturers Hospitals Girl Scouts of the United States of America Volunteers March of Dimes Birth Defects Foundation Values Management Government agencies
Place
Claremont (Calif.)
Source
Original DVD disc: Drucker Archives; Box 101B, Video Recordings; Peter Drucker on the Social Sector, March 21, 2005.
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