All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
In this audio recording Peter F. Drucker discusses his ideas on management in his audiobook, “The Nonprofit Drucker.” This tape is part of the series, “Strategies.” It is entitled, “Resources.” Drucker begins by stating four things a business must have to be successful: a plan, people, marketing, and money. He discusses how non-profit companies can market themselves, and advises that a company should look at success from a customer’s point of view. He talks about how to maximize results with limited resources. Drucker describes several keys for successful fundraising such as budget and development. He ends the talk by illustrating how The Claremont Colleges formed and collaborated to gain results.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Human services - United States - Management Nonprofit organizations - United States - Management Nonprofit organizations Management Strategic planning Strategy Strategy & management
Audiocassette tape; The Nonprofit Drucker; Strategies; Resources; tape 7 of 25; side 1 of 2.