This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph included in the exhibit: "Signs of Life : Los Angeles is the City of Neon." Photograph caption dated May 2, 1962 reads, "Twelve and and one-half miles of Ventura Blvd., from Laurel Canyon Blvd. to Fallbrook Ave. will remain open till 9:00 pm under a new 'shopping night' plan sponsored by the Ventura Blvd. Merchants Association. Special sales will be featured." This shows Ventura Boulevard, looking west from just east of Vantage Avenue (center). Some of the businesses seen include, from left to right, Victor's Toys, Studio City Camera Exchange, a Glendale Federal Savings and Loan branch, a Florsheim store, and a Newberry's.
Type
image
Format
1 photographic print :b&w ;28 x 36 cm. Photographic prints
Victor's Toys (Los Angeles, Calif.) Studio City Camera Exchange (Los Angeles, Calif.) Glendale Federal (Firm) Florsheim Shoes J. J. Newberry Co Stores & shops--California--Studio City (Los Angeles) Streets--California--Studio City (Los Angeles) Automobiles--California--Los Angeles Signs and signboards--California--Studio City (Los Angeles) Bank buildings--California--Studio City (Los Angeles) Shoe stores--California--Studio City (Los Angeles) Branch banks--California--Studio City (Los Angeles) Storefronts--California--Studio City (Los Angeles) Neon signs--California--Studio City (Los Angeles) Street lighting--California--Los Angeles Ventura Boulevard (Los Angeles, Calif.) Vantage Avenue (Los Angeles, Calif.) Studio City (Los Angeles, Calif.) Night photographs Valley Times Collection photographs
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