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Image / It's shopping night on Ventura Boulevard

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It's shopping night on Ventura Boulevard
Alternative Title
Valley Times Photo Collection
Goldwater, Jeff
This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Date Created and/or Issued
Contributing Institution
Los Angeles Public Library
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at for additional information.
Photograph included in the exhibit: "Signs of Life : Los Angeles is the City of Neon."
Photograph caption dated May 2, 1962 reads, "Twelve and and one-half miles of Ventura Blvd., from Laurel Canyon Blvd. to Fallbrook Ave. will remain open till 9:00 pm under a new 'shopping night' plan sponsored by the Ventura Blvd. Merchants Association. Special sales will be featured." This shows Ventura Boulevard, looking west from just east of Vantage Avenue (center). Some of the businesses seen include, from left to right, Victor's Toys, Studio City Camera Exchange, a Glendale Federal Savings and Loan branch, a Florsheim store, and a Newberry's.
1 photographic print :b&w ;28 x 36 cm.
Photographic prints
Valley Times Collection
HCNVT_d013_f28_i25; H-4706.12 4x5
Victor's Toys (Los Angeles, Calif.)
Studio City Camera Exchange (Los Angeles, Calif.)
Glendale Federal (Firm)
Florsheim Shoes
J. J. Newberry Co
Stores & shops--California--Studio City (Los Angeles)
Streets--California--Studio City (Los Angeles)
Automobiles--California--Los Angeles
Signs and signboards--California--Studio City (Los Angeles)
Bank buildings--California--Studio City (Los Angeles)
Shoe stores--California--Studio City (Los Angeles)
Branch banks--California--Studio City (Los Angeles)
Storefronts--California--Studio City (Los Angeles)
Neon signs--California--Studio City (Los Angeles)
Street lighting--California--Los Angeles
Ventura Boulevard (Los Angeles, Calif.)
Vantage Avenue (Los Angeles, Calif.)
Studio City (Los Angeles, Calif.)
Night photographs
Valley Times Collection photographs
Time Period

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