This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph was edited for publication purposes Photograph caption dated November 19, 1963 reads, "Dodge regional manager Joseph Thesing expects the Golden Palomino, a new pickup featuring bucket seats and console, to round up sports-minded Southern Californians. The sports truck will be introduced at the upcoming National Finals Rodeo, Nov. 26 through Dec. 1 at the Sports Arena, where pretty Miss Joyce Redd is the reigning queeen. Southland Dodge Dealers will begin showing the Golden Palomino on Dec. 1."
1 photographic print :b&w ;18 x 12 cm. Photographic prints
Chrysler Corporation.--Dodge Division--Employees Dodge trucks Automobile dealers--California--Los Angeles Men--California--Los Angeles Women--California--Los Angeles Group portraits Portrait photographs Valley Times Collection photographs