This is a video recording of a question and answer session with Peter Drucker for the Edward Jones firm. Drucker discusses a demographic shift in people over the age of 55, from predominantly blue collar to knowledge workers. Drucker notes that while this group is not rich, its members are able to earn enough to be potential Edward Jones customers, and that the firm’s customer base is likely to double in 10 years.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Edward D. Jones & Co Financial services industry Blue collar workers Knowledge workers Older people Competition
Source
Original DVD disc: Drucker Archives; Box 101B, Video Recordings; Responsibility Based Management curriculum (segment 1 only), undated
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