In this audio recording Peter F. Drucker discusses his ideas on management in his audiobook, “The Nonprofit Drucker.” On this tape, Drucker concludes and summarizes the section entitled, “Strategies.” He begins by advising that non-profits must be marketed twice as much as regular organizations. He says that strategy begins with knowledge and ends with action. He talks about the success of organizations such as the Red Cross, Girl Scouts of America, and The American Heart Association. Drucker discusses how to gauge customer satisfaction in service institutions. He talks about the importance of market research. He ends the interview by describing how specific objectives are essential for non-profit results.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Human services - United States - Management Nonprofit organizations - United States - Management Nonprofit organizations Management Strategic planning Strategy Strategy & management
Source
Audiocassette tape; The Nonprofit Drucker; Strategies; Summary By Peter F. Drucker; tape 10 of 25; side 2 of 2.
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