Contact: Special Collections, Doheny Memorial Library, Libraries, University of Southern California, Los Angeles, CA 90089-0189; specol@usc.edu Doheny Memorial Library, Los Angeles, CA 90089-0189 USC Libraries Special Collections University of Southern California specol@usc.edu
Description
Photograph, slightly retouched, of a Hollywood sign with Los Angeles City seal. "It looks good to Patricia Eischen -- And everyone will know they're in Hollywood. -- Signs identifying the many communities that form Los Angeles will be installed on all major streets and highways leading to those districts under an order approved by the City Traffic Commission. -- The signs, white reflectorized letters on a blue background and bearing the Los Angeles city seal at the top center, will be manufactured in the city-woned sign factory, it was explained yesterday by S.S. Taylor, general manager of the Traffic Department [...] '[...] such situations develop.' -- Taylor said local Chambers of Commerce have been trying to get permission from the city to install name signs for many years but permission has been denied. -- Signs now will all be uniform and will identify the community as part of Los Angeles. They will be mounted at the curbs, in center islands and sometimes over the center of a street, Taylor said." -- Examiner clipping attached to verso, dated 1 March 1960. Streetscape. Horizontal photography.
Type
image
Format
1 photograph : photoprint, b&w photographic prints photographs
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