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Description
To demonstrate "Reach-Appeal" this collage includes a picture of Ralph Rambo and his wife Katherine looking at a cupboard full of cans and a grocery check signed by Katherine Rambo. Before the prevalence of brand identification, the Muirson Label Company marketed its ability to create "reach appeal" for its customers. The visual impact of the label would incline consumers -- typically housewives -- to reach for one product rather than another. Though not a scientific approach to marketing, the concept of "reach appeal" seemed to work well for the Muirson Label Company. Ralph Rambo is seen scowling in the lower right corner. Taken from page 11 of a scrapbook created by Rambo documenting his work at Muirson Label Company.
Type
Image
Identifier
4F9A5049-B1C2-4BE1-A9ED-180481756480 2004-36-1-14
Subject
Muirson Label Company Advertisements (LCSH) Pantries Canned foods Prunes Advertising (LCSH) Printing industry Rambo, F. Ralph Rambo, Katherine
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