During Peter Drucker’s lecture regarding the effective manager he begins by discussing what he deems turnaround experts in turnaround situations. He then delves into the history of the Chrysler Company and how Lee Iacocca was able to turn the company around by demonstrating results quickly, in order to restore confidence in the failing company. He goes on to share a story of how at one point in time the heads of Chrysler refused to make business decisions until they channeled the spirit of Walter P. Chrysler and asked him for advice. Drucker then tells the story of the Chrysler DeSoto. From there he goes on to discuss turnaround situations in regards to schools and the education system. He also mentions Dolores Cross and her work at Chicago State University. Drucker then goes on to discuss the desire to see results and uses the example of cancer research. The video begins with the lecture in progress. The lecture continues beyond the length of the tape recording.
Lectures and lecturing Management Chrysler automobile - History Chrysler Corporation Chrysler, Walter P. (Walter Percy), 1875-1940 DeSoto automobile Education Cross, Dolores E Chicago State University
Source
Color videocassette: Peter F. Drucker Graduate School of Management Claremont Graduate University, 05/09/98 The Effective Manager, Box 84; ¾ inch VHS cassette
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