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Peter Drucker discusses the following during his lecture: losing customers because of unpleasant experiences; the value of marketing if you know what you are trying to do; the appeal to retailers in Life magazine; fitting the message to the advertising medium; not doing things just because they save taxes, but because they make business sense; General Motors and executive compensation; looking at the implications of your compensation structure; and Abraham Maslow’s hierarchy of needs. The recording begins with the lecture in progress. The audio begins to faint around 00:32:25 and becomes inaudible.
Lectures and lecturing Drucker, Peter F. (Peter Ferdinand), 1909-2005 Consumer goods Advertising Retail trade Executives - Salaries, etc General Motors Corporation Chrysler Corporation Gerstenberg, Richard C Maslow, Abraham H. (Abraham Harold)
Original audio cassette: Recorded Lectures by Professor Peter Drucker, 1974-1975; Drucker Archives; Box 102; Lecture 7 Business Policy, Tape 2; cassette 11, side 2