Claremont Colleges Library > Drucker Archives > Michael C. Burandt and Peter F. Drucker: a conversation, 1997-08-01

Moving Image / Michael C. Burandt and Peter F. Drucker: a conversation, 1997-08-01

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Title
Michael C. Burandt and Peter F. Drucker: a conversation, 1997-08-01
Creator
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Contributor
Burandt, Michael C. (interviewer)
Date Created and/or Issued
1997-08-01
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, http://www.thedruckerinstitute.org
Description
Michael C. Burandt, of Georgia-Pacific, interviews Peter Drucker. Drucker says that things are changing fast and are turbulent. He believes that one has to understand the customer and that there will be new ways of distribution. Drucker says that you have to make shopping a worthwhile experience and that you have to be competitive. He says that businesses will have to think through methodology and that there is too much data, but not enough information. Drucker talks about thinking through what you get paid for, and that results have to be seen in perspective. He suggests not cutting advertising in hard times, because that is when your competitor will be cutting advertising. He discusses Harry Truman, and Truman’s realization upon his return from Potsdam in 1945. Drucker believes that people should be willing to see change as an opportunity and not a threat, and that it is more important for a chief executive officer to say no, than yes. He says that Jack Welch valued people, and shares General Electric’s realization in the 1920s. Drucker suggests asking what your customer pays for, and shares that Caterpillar developed itself into a service company. He goes on to discuss learning where you belong when finding a job.
Type
moving image
Format
video/f4v
Identifier
http://ccdl.libraries.claremont.edu/cdm/ref/collection/dac/id/5096
Language
English
Subject
Interviews
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Georgia-Pacific Corporation
Markets
Consumers
Shopping
Marketing channels
Welch, Jack, 1935-
General Electric Company
Caterpillar Inc
Burandt, Michael C
Source
Color videocassette: Michael C. Burandt and Peter F. Drucker: A Conversation, Aug. 1, 1997; Drucker Archives; ¾ inch VHS cassette
Relation
Drucker Archives - http://ccdl.libraries.claremont.edu/col/dac

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