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The Visitor
Weinstock, Lubin & Co
Date Created and/or Issued
September 1892
Contributing Institution
Sacramento Public Library
Sacramento Room Periodicals
Rights Information
This image may be protected by Copyright Law (Title 17 U.S.C.). Copyright restrictions applying to the reproduction and use of this image are available from the Sacramento Public Library.
David Lubin and his half-brother Harris Weinstock expanded their original store into the largest mail-order business on the West Coast by 1875, and that store became an emporium. Incorporated in 1888 with plans of building more stores, the advertising-minded Weinstock, Lubin and Company stepped up their efforts to win new shoppers with the publication of The Visitor in spring of 1892. According to the Sacramento Daily Union on May 18 of that year an essay contest was announced for the new publication. Different age groups could offer entries on three different topics and cash prizes were offered. The first issue is eight pages and bears no date while the June and July issues contain the winners of the essay contests and run 16 pages. Available for sale by subscription at forty cents per year or four cents per issue, the content included some helpful hints on clothing and shopping as well as features about the various departments of what was the then new store at 400 – 412 K Street. The bound volume in Special Collections gathers 30 issues from May 1892 to December 1894. The issues grew in dimension from 7 ½ “x11” to 11 1/2 “x 16 7/8 over the course of publication but with the September 1892 issue the page count remained at eight. The new Weinstock-Lubin store employed all the latest improvements in sales and displays and thrived until a fire in 1903 destroyed the building, but by 1908 there was a newer and better Weinstock-Lubin & Co. on K Street.

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