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As part of the May 1939 World's Fair Rodeo Parade, several riders, including some children, make their way east on K Street. Throngs of spectators, a few resting upon parked cars, crowd the parade route. Visible businesses include as follows: Auslender's Women's Clothing at 1000 K Street, Grebitus Jewelers at 1004 K Street, the Luggage Shop at 1008 K Street, Mason's Men's Shop at 1010 K Street, Herman Davis and Sons Optometry at 1014 K Street, Green's Fur Store at 1016 K Street, Lavenson's Shoes at 1018 K Street, Noack-Harger Jewelers at 1022 K Street and the Sacramento Hotel at the corner of Tenth and K Streets.