A panoramic view of a wide tract of land empty except for four billboards, the nearest of which reads "Lots for sale here ; All improvements ; Easy Terms ; Ratterree Inv. Co. ; 723 W. 8th St. ; Phone Bowy 5770". There is no indication of where this tract is. The number "57" stands out against a hill behind the billboard. There is writing in white in the lower left corner which reads "Pettit's Studio ; 1416 W. Pico, LA ; Ri. 8534 ; No. 263 6-20-1923". The "57" on the hillside was advertising for Heinz 57. The number was painted on what is now Baldwin Hills. The land for sale is south of Washington Boulevard.
Real estate development--California--Los Angeles County--Photographs Real estate development--California--Photographs Advertising--California--Los Angeles Panoramas--California--Photographs Negatives. (aat)
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