Cesar Chavez, bodyguards at his side, tells workers how they can organize themselves to receive better wages, working conditions, and, most importantly, earn self-respect. Chavez had invited Santa Maria’s UFW chapter to Coachella to help organize grape strikes and picket Teamster interference. Chávez, con sus guardaespaldas a sus lados, indica a los trabajadores como ellos pueden organizarse para recibir mejores salarios, improvisar las condiciones laborales, y, muy importante, ganar dignidad. Chávez había invitado la UFW de la región de Santa Maria a Coachella para ayudar a organizar boycoteos de uvas y vigilar las intervenciones de los traileros.
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