Under copyright Constraint(s) on Use: This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the UC Regents. Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the UC San Diego Library. Inquiries can be made to the UC San Diego Library program having custody of the work. Use: This work is available from the UC San Diego Library. This digital copy of the work is intended to support research, teaching, and private study.
Rights Holder and Contact
UC Regents
Description
Guy Iannuzzi is a marketing executive with over 40 years of diversified experience in marketing, proficient in translating technologies into commercial success. Guy founded the agency Mentus in 1981, specializing in marketing and public relations for high technology and life science industries, including the DOD, DOE, NIH, the NSF and hundreds of corporations. Versed in marketing and finance issues in a wide range of local and government agencies and industries (including aerospace, electronics, information technology, biotechnology and biomedicine), Guy has an unusual ability to communicate the value of esoteric science and has been asked to promote the San Diego transformation as a high technology cluster around the world, from Bogota to St. Petersburg to Saskatoon. [Source: Source: http://y-conference.com/y17/the-drivers.html] Born digital Special Collections & Archives, UC San Diego, La Jolla, 92093-0175 (https://lib.ucsd.edu/sca) Iannuzzi, Guy. Interview conducted by David Caruso, March 27, 2014. The San Diego Technology Archive (SDTA), UC San Diego Library, La Jolla, CA.
Type
text
Identifier
ark:/20775/bb6931188r
Subject
High technology industries--Marketing Life sciences Biotechnology industries--Marketing Hybritech, Inc CONNECT (Program) Mentus (Firm) San Diego (Calif.)
If you're wondering about permissions and what you can do with this item, a good starting point is the "rights information" on this page. See our terms of use for more tips.
Share your story
Has Calisphere helped you advance your research, complete a project, or find something meaningful? We'd love to hear about it; please send us a message.
