The women are identified as Miss Laing, Miss H. Laing, Miss Jessie McCamment, Mrs. Thomas French, Miss Grace Veder, Miss Pauline Miller, Miss Marjorie Ward, Mlle. Chevaleau, Miss Rosamond Porter, Miss Cobb and Mrs. Southard. ("Floral riches run riot: Gardens give of loveliest for grand display ...," Los Angeles Times, 2 Jan. 1908: 112) The Rose Parade, also known as the Tournament of Roses Parade, is part of "America's New Year Celebration" held New Year's Day. It was used to showcase California’s mild winter weather, and encourage migration from the East and the Midwest. Early precursors to the parade had horse-drawn carriages covered in flowers, followed by foot races, polo matches, and a game of tug-of-war on the town lot. Upon seeing the scores of flowers on display, one professor decided to suggest the name "Tournament of Roses." The first official parade was in 1895. Young white women in white dresses riding in the Maryland Hotel float, the winner in the six-horse drag entries. A white man is driving the wagon. Written on back of photo: 1908 Maryland Hotel 1st. pl [place] six in hands. (all white people) / Rose Parade 1908 first place
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