US UCLA Library Special Collections, A1713 Charles E. Young Research Library, Box 951575, Los Angeles, CA 90095-1575. Email: spec-coll@library.ucla.edu. Phone: (310) 825-4988
Description
Access to this collection is generously supported by Arcadia funds. The theme of the 1930 forty-first annual Rose Parade was "Festival Days in Flowers" Spectators watch Rose Parade Grand Marshal James Rolph, Mayor of San Francisco on the parade route in a flower-covered automobile. The car is passing commercial buildings at 245 W. Colorado Blvd. (later a freeway underpass area). Signs on the buildings read: "Used Car Dept., Graham-Paige, 245 W. Colorado, Sales Service, " "Coal & Wood," "H. R. Slayde.. Co. Accesso..." Text from negative sleeve: Tournament of Roses, 1930. nitrates.
Type
image
Format
b&w nitrate negative
Identifier
uclamss_1429_3474 ark:/21198/zz002cp302
Language
No linguistic content
Subject
Events Arts Entertainment Floats (Parades)--California--Pasadena Culture Parades & processions--California--Pasadena Tournament of Roses Rolph, James, 1869-1934
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