US UCLA Library Special Collections, A1713 Charles E. Young Research Library, Box 951575, Los Angeles, CA 90095-1575. Email: spec-coll@library.ucla.edu. Phone: (310) 825-4988
Description
Access to this collection is generously supported by Arcadia funds. A woman poses in front of the General Foods exhibit at the Food and Household Show, sponsored by the Southern California Retail Grocers Association. Cans of Maxwell House coffee line the exhibit, which is made up of a miniature street complete with buildings featuring advertising for Jell-O and Maxwell House. A mini ad reads, "To-nite Show Boat Capt Henry in [Let's] Have Another [Cup of] Coffee." Also in the scene are an American flag and an NRA flag. Related to Los Angeles Times article, "Food Show Opens Today: Rare South Sea Island Birds Among Features; California Fish, Frozen in Ice, to be Displayed," 13 Nov. 1933: A1. Text from negative sleeve: Food Show 1933 Text from newspaper caption: Annual Food and Household Show Opens Today: General Foods booth to feature Maxwell House Coffee, Jell-O and other brands [Los Angeles Times, 13 Nov. 1933: A7]
Type
image
Format
b&w nitrate negative
Identifier
uclamss_1429_4674 ark:/21198/zz002ctjs1
Language
No linguistic content
Subject
Food industry--California--Los Angeles Exhibitions--California--Los Angeles General Foods Corporation Shrine Auditorium (Los Angeles, Calif.) Southern California Retail Grocers Association
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