This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph was edited for publication purposes Photograph caption dated April 9, 1963 reads, "Jim Sears (left), All-American Southern California grid star, presents Fernando Martinez and daughter Rachel with Fletcher Chevrolet's monthly set award. A TV is awarded to a Fletcher customer every month as a goodwill gesture by the Encino dealer. The Martinez family of Canoga Park purchased their car from salesman Al Carmichael, another of Southern California's football greats. Sears and Carmichaels are now teaming up for a lot of yardage on the auto sales field with the Fletcher's Chevrolet team."
Type
image
Format
1 photographic print :b&w ;26 x 21 cm. Photographic prints
Fletcher Chevrolet (Los Angeles, Calif.) Automobile dealers--California--Los Angeles Automobile industry and trade--California--Los Angeles Automobile industry and trade--California--Los Angeles--Employees Fathers and daughters--California--Los Angeles Football players--United States Women--California--Los Angeles Men--California--Los Angeles Televisions Handshaking--California--Los Angeles Encino (Los Angeles, Calif.) Valley Times Collection photographs
If you're wondering about permissions and what you can do with this item, a good starting point is the "rights information" on this page. See our terms of use for more tips.
Share your story
Has Calisphere helped you advance your research, complete a project, or find something meaningful? We'd love to hear about it; please send us a message.