Rick Appliances customers take lion's share of prizes
Alternative Title
Valley Times Photo Collection
Creator
Goldwater, Jeff
Contributor
This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph caption dated April 15, 1963 reads, "Six out of 10 prizes is the record racked up by customers of Rick Appliances in a big Frigidaire prize-awarding program which covered the entire Southern California area. The store at 4720 W. Magnolia Blvd., Burbank, one of the finest and most progressive in the Valley, conducted a special campaign in co-operation with the manufacturer's promotion and it paid off well for those who visited the store. Roy Rick, owner (center), smiles happily as the winners receive their awards. From left, they are Mr. and Mrs. Charles McErlean of San Fernando, seventh-place winners, a washer; Michael Petler, Burbank, eight place, a dryer; Lois M. Walker, San Fernando, sixth place, a range; Mrs. Michael Petler; Mrs. John Roche, Burbank, fifth place, a range, and Mrs. Gay Kreis of Canoga Park, accepting first place, a refrigerator, for her mother Mrs. J. B. Wassall of North Hollywood. Mrs. Vera Street, North Hollywood, winner of tenth prize, a washer, was not present when photo was taken."
Type
image
Format
1 photographic print :b&w ;21 x 26 cm. Photographic prints
Frigidaire Corporation Household appliances industry--California--Burbank (Los Angeles County) Household appliances--California--Burbank (Los Angeles County) Contests--California--Burbank (Los Angeles County) Awards--California--Burbank (Los Angeles County) Sales--California--Burbank (Los Angeles County) Women--California--Burbank (Los Angeles County) Men--California--Burbank (Los Angeles County) Burbank (Los Angeles County, Calif.) Valley Times Collection photographs Portrait photographs Group portraits
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