Photograph was edited for publication purposes. The average purchaser of a can of Kellogg's Kaffee Hag coffee seldom realizes the many steps that have gone into its making. This photo shows three of the tests that are made for color, flavor, and aroma. Color is checked against the standard samples at the left side of the table, while the professional coffee-taster, at right, passes on flavor and aroma. In the background, samples of green coffee are being roasted to determine their acceptability. Photograph dated June 8, 1934.
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