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Moving Image / Marc Allen interview

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Title
Marc Allen interview
Creator
Allen, Marc, 1946-
Contributor
Martinson, Connie
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Connie Martinson Talks Books
Rights Information
All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
Marc Allen discusses his book, Visionary, in which he explores how to start and maintain your own business. In the first section, Marc covers deciding "who you are and what you are doing," and focuses on partnerships, the need for a clearly defined command and control framework, imagining where and what you want your business to be in 5 years, securing financing, and writing a business plan that incorporates these elements. Marc describes successful business as those that incorporate employees and the community into the business through profit-sharing and donating to charities. Marc discusses the three stages for a business: "infant" stage in which the business is not self-supporting and requires nurturing; the "adolescent" stage where the business supports itself but not its owners and partners; and, finally, the "adult" stage where the business not only supports itself but the owner as well as the community. Marc, ultimately, defines a visionary business as one that cultivates a careful balance, a "dance," between the company, its investors, its employees, its suppliers, and its position within the community. The visionary business is one that does not give into fear but one that "learns" from its mistakes and sees opportunities in both success and failure.
Type
moving image
Format
video/f4v
00:28:04
Identifier
cmt01001.f4v
http://ccdl.claremont.edu/cdm/ref/collection/cmt/id/1339
Language
English
Subject
Success in business
Entrepreneurship
Management
Source
U-matic tape
Relation
Connie Martinson Talks Books - https://ccdl.claremont.edu/digital/collection/cmt

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