This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
In 1951, Valley Plaza opened as the first shopping center designed to be built near major freeways in the rapidly growing suburbs of the San Fernando Valley. Photograph caption dated March 24, 1959 reads, "This spacious super drug store, newest unit in the Longs chain which totals 17, extending across California and including Honolulu, will have its formal Valley opening Thursday, March 26. The store is at 12201 Victory Blvd., Valley Plaza Shopping Center. The opening ceremonies will continue through the weekend, ending Sunday evening. An elaborate program of novelty features has been planned to mark the event."
Type
Image
Format
1 photographic print :b&w ;21 x 26 cm. Photographic prints
Valley Plaza (Los Angeles, Calif.) Longs Drug Stores Drugstores--California--Los Angeles Stores & shops--California--North Hollywood (Los Angeles) Streets--California--North Hollywood (Los Angeles) Bellingham Avenue (Los Angeles, Calif.) Victory Boulevard (Los Angeles, Calif.) North Hollywood (Los Angeles, Calif.) Valley Times Collection photographs
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