The unedited transcript of Phalana Tiller's interviews with Rohit Bhargava and Peter Post for the August 2012 episode of Drucker on the Dial entitled "Thank You for Listening." First, Rohit Bhargava, a professor of global marketing at Georgetown University, and author of the book entitled Likeonomics, says that his book is basically about the principle of choosing to do business with people that you like, why that behavior happens, and why likeability matters so much. He shares a story of how he lost an advertising job because the client had better chemistry with another team. Bhargava talks about his research, and how powerful personal relationships are for why we trust, and how that is tied to likeability and personality in the people that we want to work with. He talks about the importance of telling the truth, and the language, tone, and voice that we use. He discusses the five principles of likeonomics, and the responses he has received about his book. Bhargava adds that likeability is not the same as being nice. He explains why big ideas fail, and the importance of making connections so that the right people can make your idea take off. Bhargava goes on to say that he would like to be remembered for being someone who gave people real life ideas and solutions to help them achieve the most that they could achieve. Next, Peter Post, a director of the Emily Post Institute, and the author of five etiquette books, begins by saying that etiquette or manners is the fuel that powers relationships. He says that one of the goals of the Emily Post Institute has been to show the business world how etiquette can help build strong, positive relationships in business. Post talks about the influence of his mother, Elizabeth Post, and how she took over for Emily Post after she died. He shares some of the common behaviors he has observed of poor etiquette in the workplace, and discusses American trends. Post explains how to talk to someone about body odor, and shares a story about a bank executive who impressed him. He also talks about his background as an artist. Post goes on to say that he would like to be remembered for helping people build better relationships in their lives.
Interviews Bhargava, Rohit Post, Peter Trust Books Authorship Decision making Success Post, Emily, 1873-1960 Emily Post Institute Etiquette Business etiquette Courtesy Interpersonal relations Post, Elizabeth L Communication
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