Peter Drucker discusses the following during his lecture: not ruling out an opinion because it coincides with a man’s self-interest; the need for enough dissent to understand an issue; identifying the critical customer; the importance of having a strategy; and optimizing value for the customer. The recording begins with the lecture in progress, and ends while the lecture is still in progress.
Lectures and lecturing Drucker, Peter F. (Peter Ferdinand), 1909-2005 Montgomery Ward Case studies Decision making Consumers Sears, Roebuck and Company Business enterprises Westinghouse Electric & Manufacturing Company
Source
Original audio cassette: Recorded Lectures by Professor Peter Drucker, 1974-1975; Drucker Archives; Box 102; Lecture 7 Business Policy, Tape 1; cassette 10, side 1
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