Stanley Rich discusses the book that he co-authored, “Business Plans That Win $$$.” He begins by explaining that he is a successful businessman who regularly attends the MIT Business Executives Forum. He talks about the importance of planning and communicating clearly. He says that businesses consist of 3 parts: the entrepreneur, the market, and the investor. He advises that a company should grow by 50% within the first 3 to 5 years. Rich discusses risk capital, what drives the market, and technological advances in business. He ends the interview by describing the advantages of learning to write grants.
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