Moving Image / Drucker Distinguished Speakers Series: Masura Murai

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Title: Drucker Distinguished Speakers Series: Masura Murai
Creator: The Peter F. Drucker Graduate School of Management
Contributor: Masura Murai
Date Created and/or Issued: 1998-04-21
Publication Information: The Drucker Institute
Contributing Institution: Claremont Colleges Library
Collection: Drucker Archives
Rights Information: For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description: Video recording of a presentation by Masura Murai for the Drucker Distinguished Speakers Series, titled “The Rise of Compaq in Japan’s Computer Industry.” Examining the Compaq Computer Corporation as a case study, Murai discusses the language barrier in the personal computer market, raising brand awareness, and the challenges of recruitment.
Type: moving image
Format: mp4
Identifier: dac02479
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/7760
Language: English
Subject: Computers
Compaq Computer Corporation
Japan
Marketing
Advertising
Branding (Marketing)
Manufactures
Language and languages
Murai, Masura
Place: Claremont (Calif.)
Source: Original VHS: Drucker Archives; Drucker Distinguished Speakers Series: Masura Murai, April 21, 1998
Relation: Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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