Peter Drucker lectures about the future of the corporation. During his talk, he discusses: the amount of information customers have due to the Internet, the service revolution, the inclusion of floor to floor covering in mortgages, the Internet and local markets, transnational universities, the growth of Amazon books in Germany, the definition of marketing, Cadillac and the sale of status, off-campus education, not being able to predict who will become a new customer for new products and services, the inability to define markets one never knew existed, Japanese automobile manufacturers’ focus on the experience customers have with the car, marketing and innovation as profit centers, having to change the balance between risk and opportunity, and not starting with the bottom line.
Marketing Internet Consumers Cadillac Motor Car Company African Americans Rug and carpet industry Amazon.com (Firm) Markets Universities and colleges Cost centers (Accounting) Lectures and lecturing
Source
Color videocassette: Excerpt from The Future of the Corporation with Peter F. Drucker; October 10, 2003; Lecture 3 of 4, lecture 4 not available; ¾ inch VHS cassette; Box 99B
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