This is an audio recording summarizing the American Management Association’s audio book, “Managing By Objectives.” This is the first chapter of the book entitled “MBO – What It Is and What It Can Do.” The narrator begins by describing that management by objectives (MBO) can by used by companies of all sizes. He talks about the hierarchy of a company and how all levels must support the same objectives. He discusses how MBO attempts to unify and clarify a company’s goals. He describes the differences between industrial and consumer markets. He ends the tape by talking about ways to determine a profit objective.
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Source
Audiocassette tape; MBO – What It Is and What It Can Do; American Management Association; “Managing By Objectives;” unit 1 of 10; tape 1 of 6; side 1 of 2.
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